High-Converting E-Commerce Landing Page & Tracking Engine

Tech Stack: Laravel, PHP, Meta Conversions API (CAPI), Meta Pixel, Tailwind CSS / Blade, REST API Overview: Designed and engineered a custom, high-performance sales landing page built on Laravel, tailored for maximum conversion rates and accurate ad attribution. The platform pairs interactive social proof elements with server-side event tracking to bypass modern browser tracking restrictions. Key Features: Real-Time Dynamic Social Proof: Built an automated order-activity simulation engine that showcases realistic recent purchases and stock urgency triggers to boost checkout conversions. Dual Meta Tracking (Pixel + CAPI): Configured hybrid client-side (Meta Pixel) and server-side (Meta Conversions API) event tracking with automatic deduplication, ensuring accurate reporting across iOS 14+ and ad-blocker environments. High-Speed Checkout Architecture: Optimized the checkout funnel with minimal form friction and instant order logging via Laravel. Ad Campaign Alignment: Built clean custom event payloads (ViewContent, InitiateCheckout, Purchase) passing high-quality event match quality (EMQ) parameters.